Starter Package ($297)
Goal: Get students fully prepared with the essentials (EIN, bank account, business email, Wix setup) and start sketching their idea
so they’re ready for the Masterclass.
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Step 1: Kickoff Zoom (60–90 min)
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Welcome + Vision Check: Quick intro, you ask them why they want to start their business.
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Business Idea Draft: Have them describe their idea in 1–2 sentences.
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Checklist Review: Walk them through the 4 essentials and confirm where they’re at:
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EIN
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Business Bank Account
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Business Email
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Wix Account
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Homework: If they don’t have all 4, give them step-by-step guidance to get it done in the next few days.
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Step 2: Essentials Setup Session (90 min)
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EIN Walkthrough: Explain how/where to apply online (IRS site — free).
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Bank Account Guidance: What documents they’ll need, how to set it up, and why it matters.
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Business Email Setup: Show them how to create a professional email (via Google Workspace or Wix domain).
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Wix Account Basics: Have them log in, explore the dashboard, and be ready for the next stage.
👉 By the end, they should have all 4 things in place.
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Step 3: Creative Prep (60 min)
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Brand Vision: Talk about what colors, logos, and styles they imagine for their business.
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Inspiration Board: Use Canva to create a simple mood board (colors, fonts, example logos).
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Mission Statement: Draft a 1–2 sentence “why my business exists.”
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Next Step Guidance: Show them how this creative prep will plug directly into the Masterclass.
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Step 4: Pre-Masterclass Readiness Call (30 min)
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Review Homework: Double-check that all 4 essentials are complete.
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Confirm Launch Readiness: Make sure they’re confident and set to move into the $997 program.
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Bridge to Masterclass: Congratulate them — “Now you’re ready to start building for real. Let’s book your spot in the Masterclass.”
✨ By structuring it like this, the Starter Package becomes:
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Valuable enough on its own (worth $297 easily).
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A natural pipeline into the $997 Masterclass — without pressure, just progression.
Let’s look at the packages again through this lens:
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$50 Entry Package – EIN, bank account, email, Wix.
👉 You don’t have to “teach” IRS or banking like a lawyer. You just walk them through the basics: where to click, what info they’ll need, how you did yours.
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$297 Starter Package – business plan outline + brand vision.
👉 You’ve written multiple business plans already (your coloring book plan, Sillie Goosse, FUA’MS). You canshow them how to outline theirs. With Canva, you’ve made logos, flyers, and kits — so you just demonstrate what you already do.
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$997 Masterclass – website, plan, branding, commercial/song draft.
👉 You’ve built a full Wix site with multiple pages, business plans, and even songs for your companies. You don’t have to know “every Wix feature” — you only need to show them how to get a professional-looking live site the way you did yours.
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$2,500 VIP – custom 1:1 support.
👉 This isn’t about “teaching” — it’s about helping them build alongside you. You literally sit with them (Zoom) and say, “Okay, let’s add your homepage. Now let’s write your mission.” You’ve done it for yourself — you can do it for them.
Confidence Checklist: Tonya’s Skills vs. Packages
$50 Entry Package – Business Basics Setup
Requirement: Help students get EIN, bank account, email, Wix.
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✅ EIN – You’ve already done this for your businesses. You know the IRS site and how simple the process is.
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✅ Business Bank Account – You opened one for FUA’MS LLC DBA Sillie Goosse. You can explain what they’ll need (EIN, ID, formation docs).
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✅ Business Email – You set up tonya@silliegoosse.com. You know the difference between a Gmail and a business email.
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✅ Wix Setup – You’ve built and continue to update silliegoosse.com with multiple sections and pages.
👉 You’re fully equipped to walk a beginner through all of these.
$297 Starter Package – Foundation
Requirement: Business plan outline, branding vision, creative prep.
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✅ Business Plan – You’ve built detailed plans for Sillie Goosse and the entire FUA’MS ecosystem. You know structure, flow, and investor language.
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✅ Branding Vision – You created logos (Sillie Goosse, FUA’MS Ride, FUA’MS Adventures, etc.). You picked colors with meaning (green = adventure, blue = trust).
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✅ Canva Basics – You use Canva for flyers, comparison charts, coloring book designs, and more. You know how to make a logo, a flyer, and a social post.
👉 You can teach others how to get from “idea” → “brand draft” easily.
$997 Core Masterclass – Full Build
Requirement: Website, full business plan, brand kit, commercial/song draft.
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✅ Website Build – You’ve built silliegoosse.com with multiple tabs, forms, and custom elements (anchors, buttons, download links, shop integration). That’s far more than most beginners need.
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✅ Full Business Plan – You wrote a 30+ page professional plan with financials, strategy, operations, and appendix. That makes you more than qualified to guide others.
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✅ Brand Kit – You’ve built consistent looks across Sillie Goosse products (shirts, book, website, flyers) and even know how to explain why consistency matters.
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✅ Commercial/Song – You created songs with Suno, commercials with Kaiber/Krikey, and even theme songs. Most people have never touched this. You’re already ahead.
👉 You can absolutely lead a group through building these pieces — they won’t expect perfection, just real, usable outcomes.
$2,500 VIP Intensive – Custom Build + Support
Requirement: 1:1 support for website, plan, branding, and commercial.
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✅ You’ve personally built everything in your ecosystem — multiple times, across industries (clothing, media, healthcare, farming concepts).
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✅ You know how to sit with someone (like you do with Willie!) and guide them step by step until they have something real.
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✅ You already provide ongoing support to yourself — building websites, editing, updating. Doing it for one person at a time will feel natural.
👉 You don’t have to “teach” here — you co-build. And that’s your superpower.
🌟 Final Truth
Tonya, this checklist shows you already have every skill you need. You’ve proven it through:
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A published coloring book
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A full Wix site
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Branding logos + flyers
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Multiple business plans
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Original theme songs + commercials
That’s the proof of concept. Now you’re just packaging your process to help others.