
FUA'MS Global Humanitarian Ecosystem
The world is overflowing with talent, creativity, and compassion — yet in too many places, humanity is undervalued, voices are silenced, and communities are left behind. We see neighborhoods where innovation thrives but profits leave, where children grow up without safe spaces to dream, and where truth is lost in the noise.
​
FUA’MS is more than a company — it’s a living, breathing structure built to restore humanity where the world forgot it. We’ve designed an interconnected network of purpose-led businesses that work together to solve real-world problems — from food security and housing to education, healthcare, media truth, and cultural unity. Every company in this ecosystem is a solution, and together they form a blueprint for a better world.
​
If you’re a leader, investor, educator, or change-maker who believes in the power of healing through action, we invite you to step into something unprecedented: a fully realized, ready-to-scale framework that transforms communities, empowers individuals, and leaves no one behind. The following 2025 Business Plan reveals every company and initiative within the FUA’MS Global Humanitarian Ecosystem — the roadmap to building something that lasts.
FUA’MS Talk Commercial — One Voice, One Mic.

Partner With Purpose
Built From Scratch, Powered By Purpose
Every element of this global humanitarian ecosystem—across all nine FUA’MS companies—was created from the ground up by one mother with no formal business training, funding, or corporate team. From the full design and structure of this website to the original coloring book, clothing line, SEL classroom tools, and theme songs, every piece was envisioned, developed, and brought to life by Tonya Hegler. This includes all company concepts under the FUA’MS umbrella, logos, branding, written copy, taglines, animations for both commercials and the upcoming cartoon, and a complete suite of educational and creative materials. What you see here is not a concept—it’s a fully built foundation waiting for the right partners to help scale it globally.
​
Purpose Over Profit
Sillie Goosse is more than a brand—it is a global humanitarian ecosystem rooted in purpose, not profit. Every initiative under the FUA’MS umbrella is designed to restore humanity where the world has forgotten it. We invite mission-aligned partners to invest in a system where healing is the mission and human connection is the result.
​
Why We Exist
We believe in the power of collective impact—the power of “We.”
Sillie Goosse began with a mother and son, and a single T-shirt made to speak hope into the world. What started as a simple design has evolved into a global ecosystem dedicated to restoring confidence, kindness, and connection across generations and cultures. Our mission is to heal the world—one step, one smile, one truth at a time.
​
What We’ve Already Built
We’ve established a tangible foundation rooted in creativity, infrastructure, and purpose.
Key accomplishments include:
​
-
A children’s coloring book co-created by a young visionary and his mother
-
A full-length original theme song about bravery, truth, and confidence
-
A dance movement shared globally to unify youth through music and motion
-
A global challenge platform where voices are heard through rap, poetry, and song
-
A children's cartoon designed with a healing message and values-based storytelling
-
A youth-led movement that connects families, classrooms, and communities worldwide
-
A clothing line currently distributed in support of humanity-based outreach
-
Eight fully developed business plans, each with defined missions, logos, brand identity, and strategic focus
-
Original commercial content and theme songs tailored to each company’s message
-
A growing operational team supporting content development, brand visibility, and outreach execution
​
What We’re Building Now
​
Through FUA’MS LLC, we’ve created eight purpose-driven companies—each designed to restore humanity within a specific sector of life:
​
FUA’MS Global Humanitarian Ecosystem
Full Business Plan – 2025
1. Executive Summary
​
The world is overflowing with talent, creativity, and compassion — yet humanity is too often replaced by systems built for profit, control, and exploitation. FUA’MS is the blueprint to change that.
​
The FUA’MS Global Humanitarian Ecosystem is composed of eight purpose-driven companies, each strategically developed to restore humanity in a critical area the world has neglected—education, housing, health, automotive protection, media, legacy, and global youth engagement.
​
Created by Tonya Hegler and inspired by her son, Willie Barton Jr., the ecosystem began with a single T-shirt and has grown into a structured, scalable network that blends community healing with innovation, creativity, and global storytelling.
From a 3D animated cartoon and worldwide challenge to safe housing prototypes and a first-of-its-kind digital legacy chip, FUA’MS is both emotionally resonant and operationally sound. With working IP, published media, and over 25,000 organic engagements, the foundation is built and active.
We are currently seeking $500,000 in angel investment to accelerate development, infrastructure, and outreach for all eight companies. With a current valuation of $2.4 million and standalone brand equity in each vertical, FUA’MS offers multiple pathways for investor return — from licensing and acquisition to full ecosystem expansion. This is a ground-floor opportunity to be part of a scalable global model that is ready now.
​
2. Mission & Vision
​
Our Mission
To rebuild the world with purpose-driven business models that restore humanity across the systems that have failed it — by creating platforms, products, and spaces where creativity, care, truth, and equity are the standard.
​
Our Vision
To establish a globally trusted ecosystem that meets people where they are — in health, housing, education, identity, and family — while giving them the tools, confidence, and community to rise.
​
​
3. The Problem
​
Across industries, humanity has been replaced by systems designed for control, profit, or exploitation. As a result, people are:
​
-
Buying cars without protection or honest mechanics.
-
Searching for housing without guidance or fairness.
-
Navigating hospitals without trust in their care.
-
Losing the voices and legacies of those they love.
-
Growing up without cultural confidence or emotional tools.
-
Consuming media filtered by algorithms instead of real truth.
​​
These are not isolated issues — they are symptoms of a global disconnection. The need for a human-centered infrastructure is urgent, and the demand is growing.
​
​
4. Our Solution: The FUA’MS Ecosystem
​
FUA’MS stands for For You And My Son — a name born from a mother’s mission to give her son, and children everywhere, a better world.
​
We have built a fully integrated, eight-company ecosystem, where each brand addresses a vital part of human life:
​
-
Media – restoring truth through people-driven storytelling.
-
Mobility – protecting car buyers with honest, transparent solutions.
-
Shelter – building safe, affordable, inclusive housing.
-
Health – connecting patients to trusted, verified care.
-
Education – teaching emotional confidence and cultural unity.
-
Legacy – preserving voices, memories, and personal history.
-
Identity – empowering self-expression and global connection.
-
Creativity – sparking innovation through fashion, music, and art.
​​
These companies are not theoretical — they are already built, branded, and partially activated, with products, platforms, downloads, animation, and merchandise in motion.
​
FUA’MS offers a reimagined infrastructure for how we live, learn, grow, and heal — driven by community, powered by creativity, and rooted in purpose.
​
​
5. Company Overviews
FUA’MS Talk
​
FUA’MS Talk is a global media platform where truth is told by real people — not filtered or shaped by algorithms. Designed to connect all 195 countries, it creates a single, authentic voice through uncensored news, global health alerts, personal storytelling, and people-powered reporting.
​
This platform is built to erase lines of division by elevating everyday voices, promoting cultural understanding, and spotlighting the issues that truly impact humanity. Whether it’s a community update or an international crisis, FUA’MS Talk serves as a trusted source for information, conversation, and connection — returning media to its original purpose: serving the people.
​
Core Features:
​
-
People-Driven News – Reports come directly from those experiencing events, ensuring authenticity over manipulation.
-
Global Health Alerts – Real-time, unfiltered updates from communities and medical sources around the world.
-
Cultural Exchange – Stories that foster unity by sharing traditions, perspectives, and solutions across borders.
-
Uncensored Access – No hidden agendas, no algorithmic suppression — just truth, in the voices of those who live it.
​​
FUA’MS Talk is more than a media outlet — it’s a platform for humanity’s collective voice and a critical pillar in the FUA’MS Global Humanitarian Ecosystem.
​
FUA’MS Ride
​
FUA’MS Ride is a consumer protection ecosystem built to overhaul the automotive industry — placing trust, transparency, and education at the center of every experience. From purchase to repair, we’re redefining how people navigate the automotive world by making it truly customer-first.
​
Whether buying new or used, financing, test-driving, or repairing a vehicle, FUA’MS Ride walks with customers through every step. Our platform simplifies paperwork, clarifies negotiations, and offers built-in tools to determine what you can afford — or how to get there.
​
We remove the guesswork and gatekeeping by providing:
​
-
Certified inspections with honest yes/no recommendations before you buy.
-
A curated network of customer-recommended dealerships, mechanics, detailers, and insurance agents.
-
A resource hub for trustworthy automotive decisions — eliminating the need to rely on “a friend’s mechanic.”
-
Concierge-style repair services where we manage the process from start to finish.
FUA’MS Ride reintroduces a word rarely associated with the automotive industry: trust. Our mission is simple — to ensure the next vehicle decision you make is an empowered one.
​
​
FUA’MS Rest
​
FUA’MS Rest is a trusted roadmap to homeownership—built on community-approved listings, consumer protection, and full transparency. This platform is designed to educate and guide individuals through every step of the housing journey, from renting to buying and beyond.
​
We help users understand their current living situation and financial standing, offering personalized tools to determine whether renting or buying is the right next step—and how to work toward their forever home.
​
FUA’MS Rest provides:
​
-
Consumer-rated referrals for trusted agents, insurance providers, landscapers, movers, and other essential professionals
-
A complete set of free checklists for each phase of the home journey to ensure nothing is missed or misunderstood
-
Clear, educational tools to demystify the housing process—from credit scores to closing costs
-
Empowerment-focused support to help users pursue what they truly want—not what they’re pressured to settle for.
​​
This is more than a real estate tool—it’s a guided experience, designed to restore trust and confidence in one of life’s most important decisions
​​​
​
FUA’MS Farms
​
FUA’MS Farms is a scalable, self-sustaining live–work–vacation ecosystem designed to feed, house, and empower people while protecting and uplifting the native communities already living on the land.
Each FUA’MS Farm is a fully integrated community—housing, farming, shops, recreation, and wellness spaces—providing a safe, inclusive environment where individuals and families from all walks of life can thrive. Residents can rent or purchase homes at affordable rates, creating pathways to long-term stability and generational ownership.
But FUA’MS Farms is more than a place to live. Around the world, low-income communities are rich in talent, skill, and innovation—yet their labor is often exploited by large corporations who profit while the workers remain trapped in poverty. FUA’MS Farms flips this model. We intentionally build in areas where people are already creating and producing, but are undervalued and underpaid, and we ensure that the value they generate stays in their own communities.
​
Our commitment:
​
-
​Off-grid energy and water systems to reduce dependency on unstable infrastructure and lower environmental impact.
-
Fair wages and ownership opportunities for local workers.
-
Integration of native residents into the heart of the community—not exclusion or displacement.
-
Affordable housing for both renters and buyers.
-
Onsite food production to nourish residents and reduce dependence on external systems.
-
Entrepreneurship and education programs to grow local businesses and skills.
-
Wellness and recreation spaces to nurture mind, body, and spirit.
-
Global cultural exchange by welcoming people from around the world into a new kind of shared living experience.
​​
FUA’MS Farms reimagines what it means to build a community—one rooted in sustainability, inclusion, economic justice, and humanity. By turning undervalued labor into local ownership and opportunity, we not only create thriving communities—we rewrite the story of what’s possible for the people who build them.
FUA’MS Health
​
FUA’MS Health is a patient-centered platform built to restore trust, truth, and humanity to the healthcare system. It empowers patients to protect themselves and each other through transparent information, lived experiences, and community-driven accountability.
​
Phase One: The Platform
​
At its core, FUA’MS Health is a safe, interactive space where patients access real insights — not filtered reviews or manipulated ratings.
​
Key features include:
​
-
Safe Doctor Listings – Patients recommend trusted healthcare professionals, including contact details and personal stories, to help others find ethical, compassionate care.
-
“NOTY” Doctor Warnings – Patients share warnings about unethical or harmful experiences with doctors in the “No Thank YOU” (NOTY) category, providing unfiltered red flags for future patients.
-
Peer-to-Peer Interaction – Users can watch pre-recorded videos detailing medical procedures, what to expect, questions to ask, and red flags to watch for — or go live to share personal accounts, offer support, and provide confidence to others preparing for medical procedures.
-
Transparency-Focused Tools – From diagnosis through recovery, patients have access to step-by-step guidance, community knowledge, and checklists of what to know before making any major medical decision.
​​
Phase Two: The Hospital
​
The long-term vision is the creation of the world’s first patient-approved hospital — where humanity leads and every role exists to serve the patient first.
​
Core principles of the hospital:
​
-
Safe Staff at Every Level – From the boardroom to the janitorial team, every staff member is selected for character, integrity, and alignment with the mission of patient-first care.
-
Zero Bias Policy – All patients are treated with equal dignity, regardless of race, gender, financial status, or background.
-
Champion-Funded Legacy Wall – Funded by “Humanity Champions” — individuals and organizations who believe in the mission. Every donor, regardless of contribution size, will have their name permanently engraved on the hospital walls as part of a historic shift in healthcare.
​​
FUA’MS Health is not just a platform or a facility — it’s a movement to put healing back where it belongs: in the hands of the people.
​
​
The B.U. Chip
​
The B.U. Chip (Be You Chip) is a sacred digital legacy device designed to preserve an individual’s voice, story, and memories for generations to come. It functions as a lifelong personal archive — storing video messages, letters, audio recordings, personal reflections, and meaningful moments — ensuring no story is lost and no voice is forgotten.
​
Two forms of the B.U. Chip:
​
-
Wearable keepsake – Embedded in jewelry or accessories for daily connection and easy access.
-
Discreet, undetectable implant – Safely placed within the body for secure, lifelong storage.
​​
Whether gifted to a loved one or kept as a private time capsule, the B.U. Chip allows every person to be remembered in their own words. This technology transforms memory preservation into a personal, permanent legacy — offering families a way to hold on to those they love long after they’re gone.
​
At its core, the B.U. Chip is more than a digital archive — it’s a tool for healing, storytelling, and identity. It ensures that humanity’s most sacred voices will continue to speak long after they’ve been silenced.
​
​
Sillie Goosse
​
Sillie Goosse is the original clothing line that sparked the entire FUA’MS movement—created by a young boy, Willie Barton Jr., and his mother, Tonya Hegler, with one purpose: to restore humanity through bold messaging, creativity, and emotional confidence.
​
What began with a single T-shirt has grown into a global call to action—featuring glow-in-the-dark apparel, limited-edition youth shirts, and designs that inspire truth, kindness, and unity. Each piece of clothing is more than fabric—it’s a wearable statement that invites conversation and drives cultural change across generations. Sillie Goosse is not just a brand—it’s a movement led by youth, powered by purpose, and worn with pride.
​
Core Offerings & Reach:
​
-
Free T-Shirt Initiative – Every Sillie Goosse T-shirt is currently given away to represent that kindness and humanity are free to share.
-
“ONE SECOND” Message – Printed on the back of every shirt, this reminder urges people to take one second before making a choice that could change both of our lives forever—whether it’s gossip, bullying, violence, or any action that causes harm.
-
No Judgement Line – Apparel designed to challenge first impressions by displaying uplifting identifiers in place of labels or stereotypes. Youth sizes read Son, Amazing, Talented, and Loving; adult sizes read Human, Humble, Loved, and Father. The line is available in four hues chosen to complement a range of skin tones across all races—reinforcing inclusivity and connection at first glance.
-
Glow-in-the-Dark Collection – Eye-catching apparel featuring the phrase Cleveland “The Land” of the Creators to honor creativity, community, and local pride. Worn at live events to spark conversations in unexpected places.
-
LIVE Shirt Line – Original designs featuring uplifting, truth-telling messages, distributed as giveaways to inspire community engagement and challenge social norms.
-
Children’s Book – Let’s Meet the World Together: But I’m The… Sillie Goosse, co-created by Willie and Tonya, fostering self-love, cultural curiosity, and global friendship.
-
Theme Song – A full-length anthem promoting bravery, creativity, and self-belief, with classroom-ready lyrics.
-
Sillie Goosse Dance – A signature move uniting children worldwide through rhythm, repetition, and joy.
-
Interactive Coloring Book – A one-of-a-kind, emotionally intelligent art and writing experience. Teaches children positive phrases to say to each other, sparking conversation and kindness. Lists all 195 countries of the world—children cross off each country as it is visited in the accompanying cartoon series. Includes pages that personalize the book to the child, prompts asking “What makes you amazing?” to encourage self-reflection, and sections to record people they’ve met, things to remember, and nice things to say. Features both full-color and black-and-white pages, as well as original Sillie Goosse characters—led by the main character, Willie.
-
Teachers Page (Website) – Free SEL (Social Emotional Learning) downloads for global humanity, including: the Sillie Goosse theme song for classroom display to promote self-love, confidence, kindness, unity, and humanity; the Mantra for Humanity Challenge PDF; participation award templates; and purchasing options for both PDF and printed/shipped copies of the coloring book. Also includes a downloadable “What Makes You Amazing?” activity to encourage positive self-talk.
-
Kids Page (Website) – Features purchase links for the coloring book, a commercial for the upcoming cartoon, and a Virtual Fridge where adults can upload children’s artwork to be shared and viewed by kids around the world.
-
S.G. Music Page – A collection of original songs written to inspire and unite. Includes pieces intended to serve as global mantras and even a powerful alternative to the Star-Spangled Banner—music that calls for humanity, unity, and hope across the world.
​​
​​​
FUA’MS Adventures
FUA’MS Adventures is a multi-platform youth initiative inviting children to explore the world through imagination, storytelling, and creative expression. Rooted in emotional intelligence and global unity, it blends a 3D animated cartoon, an interactive coloring book, a classroom curriculum, and a unifying theme song — all designed to help young people see themselves as changemakers in a diverse, connected world.
​
At the heart of the project is a boy named Willie and his mother, who discover a magical spinning globe capable of highlighting people from all 195 countries — one by one. Every time the globe glows, it reveals a new person who has shared their voice in the Mantra for Humanity Challenge through rap, poetry, or song. These voices become animated journeys children everywhere can relate to, celebrate, and learn from.
​
Core Components:
​
-
Animated Cartoon Series
-
Created using 3D animation and voiceover tools.
-
Features Willie and Tonya meeting animated Sillie Goosse characters and exploring the world via a magical globe.
-
Each episode introduces a new country and a real person (or an animated Sillie Goosse character for minors) who submitted a mantra.
-
The globe glows and projects a hologram showing the person’s name, location, and message.
-
A visual star badge appears when someone shares something personal, symbolizing they’ve been “welcomed to the world.”
-
Designed to grow from short-form TikTok clips to full-length episodes for classrooms, families, and global youth platforms.
-
-
Interactive Coloring Book
-
Let’s Meet the World Together: But I’m The… Sillie Goosse, written by Willie Barton Jr.
-
Includes drawing prompts, affirmations, cultural awareness activities, and emotional confidence exercises.
-
Available in both physical and downloadable formats, with plans for global distribution.
-
Paired with a printable lyric sheet and classroom “Read Me” guide.
-
-
Theme Song & Dance
-
Professionally produced theme song titled FUA’MS Adventures.
-
Lyrics emphasize bravery, creativity, and celebrating who you are.
-
Printable lyric sheet distributed at events and included in all teacher resources.
-
Signature dance for children to perform and share, encouraging joyful global connection.
-
Final line of the song: “It’s FUA’MS Adventures… and it starts with you!” + "CONTROL YOUR DESTINY".
-
-
Classroom & Family Resources
-
Teacher-approved materials for SEL, poetry, storytelling, and world culture discussions.
-
Printable certificates for students who submit a mantra or complete activities.
-
QR codes, flyers, and social media integrations for easy classroom participation.
-
​
FUA’MS Adventures transforms creativity into connection, giving children a way to see themselves as part of a bigger, united world — and the tools to help shape it.
​​
Vision & Impact
FUA’MS Adventures is built to help children:
​
-
Understand that their voice matters — encouraging them to speak, create, and share their perspectives.
-
Build emotional confidence through creativity — using art, music, and storytelling as tools for self-expression.
-
Connect with others across cultures and backgrounds — fostering empathy, respect, and curiosity about the world.
-
Celebrate self-love, kindness, and global unity — delivering these values in a playful, memorable way that stays with them for life.
From classrooms to living rooms, from TikTok to school assemblies, FUA’MS Adventures is designed to spark a lifelong belief in humanity — starting with the child in front of you.
​
The Mantra for Humanity Challenge
​
At the heart of Sillie Goosse is the Mantra for Humanity Challenge — a global invitation for people of all ages to submit a rap, poem, or song that reflects their personal truth and desire to heal the world. Participants receive downloadable materials, community recognition, and custom-designed certificates that honor their voice.
​
This challenge is not about competition — it’s about truth, creativity, and connection. From children to elders, classrooms to TikTok creators — anyone can take part, making it one of the most accessible and unifying initiatives of its kind.
​
Real-Life Impact
​
Willie Barton Jr., the young founder of Sillie Goosse, is already speaking at events, leading movements, and proving that age is no limitation. Supported by his mother, he has become the face of a global call for kindness, bridging generations and cultures through art, fashion, and truth.
​
Position in the FUA’MS Ecosystem
​
As the original company under the FUA’MS umbrella, Sillie Goosse sets the emotional tone for the entire ecosystem. It brings lightness, bravery, and creativity to every space it touches — whether in a classroom, a community center, or on a sidewalk where someone wears the shirt and becomes the spark for dialogue.
This isn’t just a clothing line — it’s the heartbeat of a global transformation.
​
What You’re Joining
When you partner with Sillie Goosse and the FUA’MS Global Humanitarian Ecosystem, you’re not simply investing in a brand — you’re aligning with a scalable, purpose-first movement built with a clear, actionable path forward.
​
Your partnership fuels:
​
-
A global rollout of truth, healing, and hope — reaching across borders, cultures, and generations.
-
A platform that connects children, families, classrooms, and communities — delivering tools for unity and personal growth.
-
A belief system rooted in purpose, dignity, and trust — helping people rediscover their value and humanity.
-
A structured, actionable vision — led with intention, supported by a complete roadmap, and guided by faith with God at the center of every decision.
​​
This is more than an investment. It’s an opportunity to be part of a movement designed to restore humanity where the world forgot it.
6. Market Opportunity
FUA’MS operates at the intersection of multiple high-growth industries, each with expanding global demand and clear opportunities for innovation:
​
-
Education & SEL – A $93B+ global education content market, with increasing focus on social-emotional learning and cultural competency.
-
Ethical Merchandising – Projected to reach $15B by 2027 as consumers demand values-driven brands.
-
Automotive Protection – A strong and growing need for transparent, consumer-first platforms in the automotive sector.
-
Digital Health – A $660B+ market by 2025, with rapid growth in patient-centered solutions and telehealth integration.
-
Affordable Housing – A national housing crisis creating urgent demand for safe, inclusive, and accessible housing models.
-
Legacy Technology – An emerging personal memory and digital legacy market with multi-generational appeal.
Each FUA’MS company is strategically positioned to meet market demand while restoring trust, equity, and humanity to its sector. By combining strong market potential with a values-based approach, the FUA’MS Global Humanitarian Ecosystem is poised for both scalable growth and lasting social impact.
​
7. Traction & Achievements
FUA’MS has moved well beyond the concept stage, with multiple brands already in motion and gaining organic momentum:
​
-
36-page published coloring book – Distributed in both physical and downloadable formats, integrating SEL and cultural unity.
-
Original theme song, dance, and lyric sheet – Designed for classroom and community engagement.
-
25,000+ organic social views – Without paid advertising, demonstrating strong grassroots interest.
-
Global launch of the Mantra for Humanity Challenge – Inviting submissions from participants of all ages and backgrounds.
-
Live e-commerce platform – Offering educational resources, merchandise, and downloadable content.
-
Cartoon animation and storyline development – 3D animated series in progress, aligned with interactive books and classroom tools.
-
Community and educational outreach – Appearances in schools, community events, and bookstores to directly engage audiences.
These early wins demonstrate that FUA’MS is not just an idea — it is a living, growing ecosystem with proven public resonance and scalable potential.
​
8. Revenue Model
The FUA’MS Global Humanitarian Ecosystem is designed with multiple, diversified revenue streams to ensure long-term sustainability and scalability:
​
-
Product Sales – Apparel, books, educational materials, and digital downloads.
-
Digital Content Licensing – Songs, cartoons, and curriculum licensed to schools, media outlets, and streaming platforms.
-
Subscription Legacy Services – The B.U. Chip providing ongoing personal memory preservation and secure archival services.
-
Events, Sponsorships & Campaigns – Live appearances, community programs, and branded humanitarian initiatives.
-
Housing Revenue – Rental and purchase income from future FUA’MS Farm communities and safe housing sites.
-
Media Licensing & Brand Partnerships – Monetization of original media content and strategic collaborations with mission-aligned brands.
​​
While purpose is the foundation, a diversified revenue strategy ensures the movement is self-sustaining, growth-oriented, and impact-driven.
​
​
9. Go-to-Market Strategy
FUA’MS will roll out in four strategic phases, designed to build community engagement, establish brand authority, and scale globally:
​
-
Phase 1 – Grassroots & Education
-
Launch classroom engagement initiatives with school kits, SEL resources, and the Mantra for Humanity Challenge.
-
Partner with educators to integrate materials into existing curricula.
-
-
Phase 2 – Media & Awareness
-
Release the 3D animated cartoon and theme song.
-
Activate influencer marketing and social media campaigns to drive participation and brand awareness.
-
-
Phase 3 – Platform Activations
-
Launch core platforms, including FUA’MS Ride Hub, NOTY Doctors directory, and B.U. Chip services.
-
Begin building user-generated content libraries and community-driven resources.
-
-
Phase 4 – Expansion & Global Partnerships
-
Secure licensing and publishing deals for media and educational content.
-
Expand housing initiatives through FUA’MS Farms and safe housing sites.
-
Establish international partnerships for global reach and cultural exchange.
-
This phased approach ensures measured growth, strong brand adoption, and scalable infrastructure, allowing FUA’MS to expand impact while protecting brand integrity.
​
10. Investment Overview
​
We are seeking $500,000 in angel investment with a current valuation of $2.4 million. This investment will accelerate development, infrastructure, and outreach across all companies within the FUA’MS Global Humanitarian Ecosystem, positioning us for rapid scale and long-term sustainability.
​
Use of Funds:
​
-
35% – Media & Product Development – Production of educational content, music, animation, merchandise, and supporting materials.
-
20% – Property Acquisition & Development – Securing land and facilities for FUA’MS Farms, safe housing, and operational hubs.
-
15% – Technology Infrastructure – Platform builds for FUA’MS Ride, FUA’MS Health, B.U. Chip, and media streaming.
-
10% – Marketing & Outreach – Brand campaigns, social media growth, event appearances, and partnership development.
-
10% – Staffing & Team Growth – Hiring essential operational, creative, and technical staff.
-
5% – Legal & Compliance – Intellectual property protection, contracts, and corporate structure.
-
5% – Emergency & Scaling Reserve – Flexible funds to respond to opportunities or challenges during growth.
This is a ground-floor opportunity to join a fully developed, purpose-led ecosystem ready to shift industries, restore trust, and scale globally.
​
​
11. Exit Strategy
The FUA’MS Global Humanitarian Ecosystem is structured to provide investors with multiple, flexible exit opportunities, allowing each company to scale independently while benefiting from the strength of the umbrella brand.
​
Potential Exit Pathways:
​
-
Independent Acquisition or Licensing – Each company operates with its own brand equity and can be acquired or licensed separately.
-
Umbrella Buyout – Full acquisition of the entire FUA’MS ecosystem by an impact-aligned corporation, foundation, or investment group.
-
Equity Exit – Strategic sale to a fund, family office, or social impact investor.
​​
Projected Timeline:
​
-
Short-Term (1–2 Years): Media and product licensing opportunities.
-
Mid-Term (3–5 Years): Acquisition offers for individual companies or verticals.
-
Long-Term (5+ Years): Public-private partnerships or potential IPO for the umbrella entity.
By maintaining operational independence for each brand while keeping them connected under the FUA’MS mission, we ensure maximum flexibility for investor returns — whether through strategic sales, licensing agreements, or public offerings.
​​
​
12. Key Milestones
​
Milestone Target Date
​
Cartoon Pilot Completion Q3 2025
​
FUA'MS Ride Smart Hub Launch Q4 2025
​
5,000 Coloring Book Distribution Q4 2025
​
Safe Housing Site Secured Q1 2026
​
Noty Doctor Platform Development Q1 2026
​
Mantra for Humanity Global Campaign Launch Q2 2026
​
FUA'MS Farms Blueprint& Architectural Renderings Q3 2026
​
B.U. Chip Prototype and Awarness Campaign Q3 2026
​
13. Financial Projection Summary
Category Year 1 Year 2 Year 3
Product & Licensing $75K $220K $550K
Housing & Real Estate — $60K $180K
Sponsorship & Grants $25K. $75K $100K
Total Revenue $100K $435K $1.08M
Expenses $150K. $325K $600K
Net Projection ($50K) $110K $480K
​
Highlights:
-
Strong year-over-year growth, with projected revenue increasing more than 10x from Year 1 to Year 3.
-
Transition from an initial investment phase (Year 1 loss) to significant profitability by Year 3.
-
Diversified revenue streams across product sales, licensing, housing, sponsorships, and grants.
​
​
14. Team & Leadership
​
-
Tonya Hegler – Founder & CEO
Visionary creator of the FUA’MS Global Humanitarian Ecosystem, Tonya brings a unique combination of strategic business development, creative direction, and a deep commitment to restoring humanity in global systems. She has led the design and launch of all eight FUA’MS companies, building from concept to operational readiness with a focus on purpose-driven scalability. -
Willie Barton Jr. – Youth Founder
As the inspiration behind FUA’MS, Willie serves as the youth voice of the movement. His leadership began with the creation of the Sillie Goosse brand and Mantra for Humanity Challenge, positioning him as a global youth advocate for kindness, creativity, and unity. -
Advisory & Creative Network
FUA’MS is supported by a growing advisory and creative team that includes educators, animators, healthcare professionals, SEL specialists, and community impact leaders. This collaborative network provides guidance, expertise, and resources to ensure the ecosystem’s initiatives are impactful, relevant, and scalable.
​
15. Closing Statement
​
We’re not pitching a product — we’re revealing a structure.
​
FUA’MS is a new model for business, legacy, and global healing. This is more than an investment; it’s an invitation to stand at the front of a movement that will grow, scale, and change the way the world connects, protects, and remembers.
The blueprint is built. The companies are in motion. The demand is real.
Now, we’re looking for the partners who see the opportunity to restore humanity where the world forgot it — and have the vision to stand with us as we make it happen.
Investment Overview – FUA’MS Ecosystem
​
We are seeking $500,000 in angel investment to accelerate the development, infrastructure, and market expansion of all companies within the FUA’MS Global Humanitarian Ecosystem.
​
This capital will directly fund:
​
-
Completion and scaling of existing products, platforms, and media.
-
Strategic launches for key initiatives in education, health, housing, media, and consumer protection.
-
Infrastructure and team growth to support rapid scale and long-term sustainability.
With a current valuation of $2.4 million, each FUA’MS company has its own brand equity, revenue potential, and acquisition appeal — while also contributing to the collective strength of the ecosystem. This provides investors with multiple pathways to return, from individual brand exits to a full ecosystem acquisition or IPO.
This is a ground-floor opportunity to join a fully developed, purpose-led structure with working IP, proven public engagement, and a clear roadmap for global expansion.
​
Valuation
​
The FUA’MS Global Humanitarian Ecosystem — including original intellectual property, products, platforms, media, and brand development — is currently valued at $2.4 million. This valuation is based on projected revenue, market readiness, early user engagement, and the scalability of its infrastructure across all verticals.
​
Early Traction
​
Despite operating with limited resources, FUA’MS has already generated measurable results and organic momentum:
​
-
Published a 36-page global coloring book with matching T-shirts and an original theme song.
-
Surpassed 25,000 social media views during early outreach and campaign testing — all organically.
-
Received contest submissions and early engagement through the Mantra for Humanity Challenge.
-
Activated e-commerce functionality for merchandise, digital goods, and educational content.
-
Initiated development of a 3D cartoon series and original music projects, gaining early public support and visibility.
This traction demonstrates market interest, strong brand resonance, and a foundation ready for rapid scaling with the right investment.
​
Milestone Projects by Company
​
CompanyMilestone Project
​
Sillie Goosse Launch animated cartoon pilot; print 5,000 coloring books for school distribution
FUA’MS Ride Launch Ride Smart Hub: an educational car-buying platform + inspection checklist
FUA’MS Rest Secure property for micro safe-housing site prototype
FUA’MS Talk Produce pilot episode for a people-led global news series
FUA’MS Farms Purchase architectural blueprints and site renderings for live–work–vacation model
FUA’MS Health Develop the NOTY/Thank You Doctor Database for patient-led healthcare transparency
Mantra for Humanity Launch a global campaign featuring the top 50 creative submissions + rollout video
FUA’MS Adventures Complete 3D cartoon pilot featuring global badge system and interactive globe
The B.U. Chip Finalize digital legacy chip prototype and launch educational animation campaign
​
Use of Funds Breakdown
Category % AllocationPurpose
​
Product & Media Development 35% Animation, song licensing, editing, digital production tools
​
Property & Safe Housing 20% Site planning and early development of FUA’MS Rest prototype
​
Tech Infrastructure 15% Platform development and secure systems for Ride, Talk, and Health platforms
​
Marketing & Outreach 10% Targeted campaigns, live events, educator toolkits, and school distribution
​
Staffing & Freelancers 10% Animators, writers, education consultants, voiceover artists
​
Legal & IP 5% Trademark protection, contracts, NDAs, partnership agreements
​
Emergency & Scaling Buffer 5% Flexible reserve for scaling demands and investor relations tools
Long-Term Exit Strategy
​
Each FUA’MS company is structured for scalable growth and offers multiple pathways for investor return:
​
-
Independent Licensing or Acquisition – Each brand holds standalone value and can be sold or licensed individually.
-
Strategic Partnerships – Potential alliances with aligned foundations, educational platforms, or impact-focused organizations.
-
Full Ecosystem Acquisition – Acquisition of the entire FUA’MS portfolio by a values-aligned fund, media network, or global social impact investor.
This flexible structure allows investors to benefit from both individual brand growth and collective ecosystem success.
Join the Movement
​
We’re not pitching a product — we’re revealing a structure.
This is the future of purpose-driven business — and it’s already in motion.
The blueprint is built. The companies are active. The demand is real.
Now is the time to partner in scaling a movement designed to restore humanity where the world forgot it.
Exit Strategy for Angel Investors
(Applicable across all companies under the FUA’MS umbrella)
1. Phased Growth with Defined Value Milestones
​
Each company within the FUA’MS ecosystem is structured for independent scalability while remaining interconnected under a unified, purpose-driven mission. Built-in exit flexibility allows for multiple profitable pathways:
​
-
Standalone Growth – Each brand operates with a mission-aligned revenue model and distinct market positioning.
-
Bundle or Unbundle – Businesses can be licensed, partnered, or acquired individually or as part of the full portfolio.
-
Intellectual Property & Equity Value – Every company owns unique IP, assets, and equity, increasing both individual brand worth and collective ecosystem valuation.
-
Core Value Proposition – Scalable, human-first innovation that delivers measurable community and global impact.
2. Exit Strategies by Company
​
Company Type Exit Path Investor Return Model
Sillie Goosse Media, Merchandise, Licensing or acquisition Profit-sharing until exit;
Curriculum. by educational brands payout upon acquisition
(e.g., Scholastic, PBS, or licensing buyout
Sesame Workshop).
FUA’MS Ride Automotive Education Acquisition by auto tech Convertible note or
& Protection platforms (e.g., Carvana, equity stake; optional
CarFax) or insurance. early cash-out upon tool
services (e.g., Allstate) licensing
​
​
FUA’MS Rest Safe Housing & Micro- Partnership or Returns based on asset
Communities acquisition by mission- growth, rent-sharing,
aligned developers or and protective equity
social impact REITs clauses
FUA’MS Health Medical Transparency & Acquisition by health Hybrid model: social
Infrastructure tech companies (e.g., ROI, equity return, and
ZocDoc, Teladoc) or potential hospital
global health naming/branding
foundations recognition
FUA’MS Talk Media, Global News Licensing or acquisition Revenue split from
by networks, learning content, ad sales, and
platforms, or social tech eventual IP or platform
firms licensing
FUA’MS Adventures Media, Global Licensing or acquisition Revenue from content
Education by networks, educational licensing, merchandise
publishers, or streaming. sales, and potential
platforms acquisition payout
Mantra for Humanity Global Arts & Partnership or Sponsorship revenue,
Challenge Cultural acquisition by cultural campaign licensing, and
Engagement. foundations, arts acquisition buyout
organizations, or media
networks
FUA’MS Farms Sustainable Housing & Partnership or Equity appreciation,
Economic Development. acquisition by ESG- rental income
focused developers, participation, and profit-
agriculture investors, or sharing from commercial
social impact funds operations
​
The B.U. Chip Digital Legacy & Memory Acquisition by consumer Licensing revenue
Preservation tech companies, cloud during growth phase;
service providers,or acquisition payout or
healthcare legacy equity conversion upon
platforms sale
​
​
3. Umbrella-Level Exit Strategy
"One Vision, Many Doors"
​
Beyond individual brand exits, the full FUA’MS Ecosystem offers long-term acquisition potential as a purpose-driven, scalable infrastructure.
​
Two Primary Pathways:
​
-
Full Ecosystem Acquisition by a global education, philanthropy, or innovation firm (e.g., TOMS, Khan Academy, Oprah’s Harpo Studios, Google for Impact, BlackRock ESG Funds)
-
Equity Stake Purchase by a mission-aligned family office or social impact investment group
Investor Return Model:
​
-
Equity stake with annual profit distribution
-
Payout from umbrella acquisition or equity buyout
-
Optional board or advisory participation for strategic influence
​
​
4. Exit Timeline & Transparency
TimelineExpected Exit Opportunities
​
Short-Term (1–2 years) Media licensing, product partnerships, branded content deals
Mid-Term (3–5 years) Acquisition offers, platform licensing, or fund buyout from social impact venture groups
Long-Term (5+ years) Ecosystem-wide acquisition or IPO potential based on market traction and public visibility
5. Investor Protections & Participation
​
To ensure transparency, trust, and optional involvement, all angel investors are granted:
​
-
Cap Table Transparency – Clearly documented ownership and valuation structure.
-
Milestone-Based Reporting – Bi-annual updates with detailed progress tracking by company.
-
Early Exit Options – Right to sell back stake or convert investment into royalty-based returns.
-
Advisory Roles (Optional) – Opportunity to contribute expertise in media, legal, education, or strategic growth initiatives.
​
This strategy ensures disciplined growth, measurable impact, and investor confidence—while preserving the mission at the core of every decision. By designing multiple, clearly defined entry and exit pathways, the FUA’MS Ecosystem offers flexibility, transparency, and long-term value for those who choose to stand at the forefront of a global movement.
6. Risk & Mitigation Plan
​
While the FUA’MS Ecosystem is built on a strong foundation of purpose, innovation, and scalability, we recognize that all high-growth ventures face potential challenges. Our strategy proactively addresses these risks with clear, actionable mitigation measures.
​
Risk Potential Impact Mitigation Strategy
​
Market Adoption Lag Slower-than-projected Leverage phased
growth in audience or launches, early pilot
customer base programs, and
grassroots outreach to
accelerate awareness
and trust
Capital Constraints Delays in scaling Diversify funding
products, platforms, or sources through
real estate projects sponsorships, grants,
partnerships, and
product pre-sales
Technological Delays Development setbacks Engage with multiple
in platforms (e.g., Ride tech vendors, maintain
Smart Hub, NOTY modular build timelines,
Doctor Database, B.U. and use MVP rollouts to
Chip) ensure functionality
before full launch
Competitive Market Larger entities Protect IP through
Pressures replicating elements of trademarks, copyrights,
the ecosystem and patents;
differentiate through
mission, brand
authenticity, and multi-
company integration
Operational Overload Complexity of managing Implement phased
nine interconnected growth, hire specialized
companies leadership per company,
and establish shared
operational
infrastructure
Public Perception Misinterpretation of Maintain transparent
Risks mission or brand communications, active
messaging community engagement,
and consistent brand
alignment across all
media
Economic Downturn Reduced discretionary Emphasize essential
spending affecting services (housing,
product and event health, education),
revenue expand digital offerings,
and adapt pricing models
7. Social & Environmental Impact
The FUA’MS Ecosystem was created with humanity at its core—every company exists to address real-world challenges while generating measurable, lasting benefits for people and the planet.
Social Impact
-
Education & Empowerment – Providing global classrooms and families with SEL-based tools, cultural exchange opportunities, and creativity-driven learning resources.
-
Community Protection – Offering safe housing models, healthcare transparency, and consumer-first platforms that protect and uplift communities.
-
Economic Inclusion – Creating fair-wage opportunities and entrepreneurship pathways in underserved regions.
-
Global Connection – Building platforms that unite 195 countries through authentic dialogue, storytelling, and shared solutions.
Environmental Impact
-
Sustainable Housing – FUA’MS Farms and FUA’MS Rest integrate off-grid energy systems, water conservation, and eco-conscious construction.
-
Local Food Production – Reducing transport emissions and supporting food sovereignty through on-site farming and community gardens.
-
Digital-First Models – Limiting waste by offering downloadable products, virtual events, and remote learning platforms.
-
Long-Term Resource Stewardship – Ensuring each project balances growth with environmental responsibility, protecting land and resources for future generations.
Measuring Impact:
We will track outcomes through a mix of internal metrics and third-party reporting, including:
-
Number of students, families, and communities served
-
Percentage of operations run on renewable energy
-
Local employment and ownership rates in new projects
-
Verified sustainability certifications and partnerships
The result is a business model that doesn’t just generate revenue—it generates hope, security, and sustainability for generations to come.
8. Call to Action – Join Us at the Front of Change
​
The FUA’MS Ecosystem is not an idea waiting for validation—it’s a living, breathing structure already in motion.
The brands are built.
The platforms are defined.
The mission is clear.
​
What we need now are the partners bold enough to stand where history is made.
​
You are not being asked to fund an experiment.
You are being invited to stand in the first row of a global shift—one that will redefine how humanity educates, protects, connects, and remembers.
​
This is more than a return on investment.
It’s a return on humanity itself.
​
If you believe in solutions over slogans, in building systems instead of waiting for them, and in the rare chance to create an infrastructure that will outlive us all—then this is your door.
The future is already being built. Step into it with us.







SILLIE GOOSSE



FUA'MS Health




Means-
For-You-And-My-Son Pronounced Fams
Short For Family

Creator & Intellectual Property Disclaimer
All content, designs, and creative works featured on this website—including but not limited to company concepts, branding, logos, visual layouts, written copy, original theme song, and the full coloring book—were solely created and developed by Tonya Hegler.
This includes:
-
The design and structure of this website
-
The full FUA’MS umbrella of companies
-
All visual brand elements and logos
-
The complete Let’s Meet the World Together coloring book
-
The original FUA’MS Theme Song and its lyrics
-
Every written description, slogan, tagline, and phrase throughout the site
-
Clothing line
-
Animation for commercials & cartoon
All material is the exclusive intellectual property of Tonya Hegler, protected under U.S. and international copyright law. Any reproduction, imitation, or unauthorized use of this content without explicit written consent is strictly prohibited and subject to legal action.